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Cam Soda got the idea to allow non-porn livestreams after it noticed many of its customers on its voyeur cams were interested in watching the actresses and actors be everyday people.It also heard from customers who were open to being on camera, but didn't want to be porn stars.

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Currently, there are about 15 Life Streams, and about one-third of the subjects don't work in adult entertainment.In this guide we’ll teach you everything you need to know about how to make Facebook live work for your business.While video has always been popular online, the dominance of social media and the rise of mobile usage has all but ensured social video’s position as the reigning monarch of content.Hart says she's relatively open except for "some bathroom activities." There's only been one instance of a Life Streamer's account being shut down, Press noted -- the company removed her cameras when they found out she pointed the camera at her closet all day to collect the paycheck.The interest in watching life livestreams has gone up since Facebook and Twitter added the ability to broadcast on their platform, according to Hart.“Broadcast to the largest audience in the world with the camera in your pocket.” That’s the official tag line for Facebook Live video.

For marketers, though, the real value is in its ability to boost reach and audience engagement.

"Stop bugging these girls who may not want to do it [on Periscope or Facebook Live]," said Hart.

"These girls who aren't even putting themselves out there are getting these requests." Hart, who majored in sociology and minored in psychology and women's studies at Ball State, said for some viewers the draw may be the unexpected sexy moments that could occur on a livestream.

Users continue to produce—and watch—more video than ever before. were watching an average of one hour and 16 minutes of video on digital devices every day (out of 5.5 total hours spent watching video content), according to e Marketer—up significantly from only 21 minutes watching video on digital devices in 2011.

In fact, online video streaming will grow to more than 80 percent of all consumer internet traffic by 2020, according to predictions from tech company Cisco. Beyond the popularity of social video in general, Facebook Live brings with it specific benefits.

For web users: Make sure that when you're gearing up to broadcast via the web, you click "ALLOW" on the top of your browser.